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Research papers

Corporate planning, computer services and market research

The shift from primary and manufacturing industries to the service sector continues in the industrialized nations of the West. Within the service industries, the emphasis is now on the production and distribution of organised information. The age of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Andrew C. Gross, Peter M. Banting
June 15, 1985
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Citation

Gross and Banting (1985a, June 15). Corporate planning, computer services and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-planning-computer-services-and-market-research


Research papers

Comparative industrial buying patterns in high level economies

Despite the fact that well over 1000 articles appeared on industrial purchasing in the past two decades, relatively little progress has been made toward understanding and predicting buyer behaviour patterns. The key reason for this phenomenon, in our...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes
June 15, 1983
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Citation

Banting, Ford, Gross and Holmes (1983a, June 15). Comparative industrial buying patterns in high level economies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparative-industrial-buying-patterns-in-high-level-economies